Iconic London Haul & First Impressions

by - August 27, 2017


“Be Original - Be Iconic!”

I’m sure by now you’ve all heard of the brand Iconic London, they're having quite a moment over on instagram right now. Just incase you’ve missed it, they're a British brand that was founded by makeup artist & stylist Jade Elliott in 2015. Their known for their vegan & cruelty free “Pro Evo” makeup brushes and speciality in contouring and highlighting products. With celebrity admirers like Kim Kardashian and Chrissy Teigan I think 2017 is the year that they’ve truly become a cult classic brand. 

I’ve been lusting after their illuminator drops for a while so I decided that it was time to get my hands on them.. and obviously it would be rude not to add a few other things to my order! 


Iconic London Pigment Foundation Stick (0.1 Naturale with cool undertones) £24.99 - The pigment stick can be used as a foundation or contour product, and they come in a whole range of colours (18 in fact). I’m quite impressed with the shade range because they do cater for fair and deep skin tones. As you might have guessed they are highly pigmented, so it does offer a full coverage.. a little really does go a long way. I did notice that on mornings when my room was a little colder (thanks to the limited British summertime we get) that the product was a little difficult to blend in, so I would recommend warming the product up before application. What impressed me the most was that the foundation seemed to look better on my skin as the day wore on, anything that I don’t need to touch up is a winner for me!


Iconic London Multi Use Cream Contour Palette £32.99Contour palettes aren’t something that I use daily (mainly because my weekday makeup look is “she overslept and has 5 minutes to get ready”), but when I do want to do a full face I think a little contouring is essential for me to achieve the full glam look. While powder contouring is great, I find that cream contours offer a little more subtly. The Iconic cream contouring palette comes in 1 shade, but I do think that it will be suitable for a lot of different skin tones. I find that the creams are really blendable, but can be built up to create a stronger contour. My only con with this palette is that it does leave the skin quite dewy and if it’s not set right can have a tendency to slip, but thats nothing that a touch of setting powder won’t fix. I do think the pros outweigh the cons with this one and I would recommend if anyone is looking for a cream contour palette.





Iconic London Illuminator Drops (in Shine) £29.99 - So this is what I was lusting after for a long time. The Illuminator Drops are basically pure & intense highlight in a bottle. There are 3 shades available: Shine – pink based shimmer to add a pearly shine, Original – champagne toned shimmer to add a golden shine & Glow – terracotta toned shimmer, to add deeply a golden shine. I ordered Shine as I thought it might be the best colour for my skin tone. So the product itself - the colour is beautiful and the highlight isn’t like anything I’ve ever owned (although I would say its probably similar to the ABH Liquid Glow or the Custom FX Enhancer Drops), it’s just pure glow! The only thing is that it does set really quickly, it needs to be blended out straight away or it can leave a stripe of highlight.


Iconic London Limited Edition Pro Evo Buffer Brush £32.99 - Firstly I need to take a moment to say how beautiful the design of this brush is, that rose gold handle! *heart eyed emoji* It’s also by far the softest brush I’ve ever owned. The bristles are densely packed but not so much that it starts to take the product off. I have only used this with the cream pigment stick and the cream contour palette so far but it does blend the product in beautifully.


Has anyone else tried Iconic London products? What else would you recommend? 

Steph xo


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